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Advance Your Traditional Media Outreach
PR professionals seek the best ways to effectively approach the still highly influential print media. What new media and digital resources (such as blogs, online press rooms, and media contact...
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Chatting up the Journalist
Is media pitching via telephone a lost art? What mindset, skills, and resources do PR professionals need so that a journalist takes their call (especially the first time) and writes their story? To get...
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Technology Might Be Changing, but Media Relations Best Practices Still Apply
As we watch the Internet’s evolution, the introduction of mobile news, and the growth of social media, we tend to think that media relations is also changing. Not really. True, communications...
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Do Your Homework: Media Pitching Basic Essentials – Part 1 of 2
www.weeklyreader.com My first blog post here (ever) was entitled, “Doing Your Homework, Key to Journalist and Blogger Outreach.” As part of that post, I made a few points on what “doing your homework”...
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Should You Send a Release?
Flickr Image: josh.liba Contrary to some, the press release is far from dead and continues to be a useful tool for public relations practitioners. In fact, a recent poll conducted by Ragan...
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5 Tips for Incorporating Brand Journalism Into Your Communications Strategy
January 2012 If you’ve spent any time looking at last year’s PR and marketing trends, you’ll find no shortage of buzzwords such as, “engagement,” “SEO,” “hyperlocal,” and “mobile outreach.” We can now...
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